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Google, Yahoo Add New Search Features

Both Google and Yahoo have added new features designed to make it easier to find and track certain types of information that was previously difficult to find with a search engine.

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Two New Ways to Search Froogle Via SMS

Search for a specific product by using its UPC (Universal Product Code ). When Google launched their SMS-based search tool about a month ago you were only able to search the Froogle database by using a...

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The Search Engine Update - Number 185 - November 19, 2004

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of November 2004.

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The Search Engine Report - Number 97

Search Engine Watch editor Danny Sullivan recap of top search engine stories from November 2004.

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Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today.

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Apple/Google Turf Battle Rages On: Mobile Search on the Block

Bing could replace Google as the default iPhone search engine. What impact might this have on mobile local search?

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Mobile Search: Time for a Hearing and Vision Checkup

Mobile innovation is accelerating, including voice search, barcode scans, augmented reality, and other more intuitive search inputs. Will mobile software finally grow into the inherent capabilities of...

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The Future of Visual Search: UPCs, QR Codes, and Augmented Reality

Combined with general mobile device evolution and penetration, the pieces are falling into place for an all-out mobile barcode revolution in the coming months.

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Mobile, Local, Barcodes, and Bathroom Stalls

A perfect storm is brewing for mobile advertising in search, display, and SMS; and across mobile web and native apps. But what does it all mean for mobile local advertising and search? Here are some QR...

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How to Use QR Codes for Better Conversion Rates

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help...

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Top 14 Things Marketers Need to Know About QR Codes

Are you ready to jump start a mobile marketing campaign with QR codes? This comprehensive guide will tell you everything you need to know to begin your 2D barcode marketing campaign – including code...

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